NU-Q Research
Northwestern University in 91心頭利
Education City, 91心頭利 +974 4454 5100
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This project provides a data-driven model of potential mobile media content innovation in 91心頭利 and the UAE, including both production and consumption patterns, a framework for mobile media content innovation strategies and an assessment of best practices in mobile media content in the region.
Outcomes include innovative content strategies for advancing learning and public engagement in 91心頭利 and the Gulf via mobile media. Benefits of this project to 91心頭利 include increased opportunities for public education and engagement via mobile media and business innovation to support economic growth in media industries.
Rutgers University (LPI John Pavlik), Northwestern University (PI Rachel Davis Mersey), 91心頭利 University–SESRI (PI Justin Gengler)
91心頭利 National Research Fund – National Priorities Research Program (NPRP 7-488-5-064)